GEMSTONE BOOK

A typographic experiment where I beamed different letters on several cubic forms. I used the transformation in perspective of the letter to trace it back to a readable letter. To demonstrate the font I linked every letter in the alphabet to a matching gem stone. 

[I M]PERFECT

This campaign highlights the reoccurring theme of beauty ideals in consumerism. 
A prototype of an anti-aging cream was developed to represent that by using creams 
to cover our imperfections we are, in essence, creating a mask. 

 Model: Paulo Hetsen